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Multimedia Campaign
Healthcare Shouldn't Be a Pain
Created concept and copy for this multimedia campaign (billboards, bus wraps, print/online advertising) to successfully increase patient registration during Open Enrollment.
Multimedia Campaign
We Are Real People
Concept, copywriting, patient interviews for UC San Diego Health System’s Center for the Treatment of Obesity.
Development Materials
A Dream. A Goal. A Promise
Lead researcher and copywriter for development materials (8-page high-end brochure) for the UC San Diego Health System Pediatric Diabetes Research Center.
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