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Turbo Tax Webpage
Federal and State are Easier Together
Adding a human face to online tax preparation and explaining an extra fee helped boost customer retention rates.
Turbo Tax Webpage
Designed for Complex Stock Plans Like Yours
Explaining how our product handles complex tax situations increased consumer confidence and boosted upsells to this higher-priced solution.
Turbo Tax Webpage
Get Our Premier Product at Our Lowest Price
Developed and collaborated on ongoing A/B testing, using results to produce copy that boosted upsell take rates from basic to premium product.
Turbo Tax Webpage
Working Hard For You
Here's another example of how adding a human element creates a positive feeling for users and influences them to continue using the product.
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